Tixx.BLOG

Within the framework of club consulting, the key question is: How can we sell more tickets together? For this purpose, an individualised spectator and product analysis is carried out for each club. A data-based evaluation provides the basis for creative ideas.

Tickets for the SPOBIS Conference, Europe's most important and largest B2B event in the sports business, can be purchased from this year on via the SPOBIS ticket online shop provided by EVENTIM Sports. All tickets will be booked as digital tickets.

Since this season, 1. FC Köln, which has been a first mover in the area of mobile tickets since 2015, has been fully committed to digital season tickets. We are very pleased that Dominic Pütz, Team Leader Service & Ticketing, gives us exciting insights on this topic and tells us about the first months.

Two clubs that successfully work with the EVENTIM.Tixx product platform are Hannover 96 and Deggendorfer SC. At first glance they have nothing to do with each other, but at second glance they have a lot in common. Because both partners see the potential for further development in digitalisation.

With the aim of offering partners a modern and user-oriented product platform, EVENTIM Sports is constantly looking for optimisation opportunities and new requirements - not only in the core business of ticketing. Digitalisation opens up many new opportunities.

Before, we could look enviously at other clubs and also exchanged information, but at the end of the day we were always on our lonely island and could not, at least in the fewest cases, benefit from what other clubs, especially in combination with you, develop together.

Borussia Mönchengladbach has been using the SaaS solution EVENTIM.Tixx for ticketing for over a year. Our two consultants Torsten and Saša, who are also the first points of contact for the club, spoke with their colleagues in Gladbach Matthias and Tim.

The unification of our two online shops naturally has positive effects for our fans. At the same time, the fact that all fan, ticketing, campaign management and merchandising data converge in Tixx CRM gives us a super overview of customer activities.

The vision that our partner Hannover 96 has set for itself is ambitious. It is also big in its relevance, because the term digitalisation has been with us for decades. It is also a huge topic in sport and gives us our raison d'être as a SaaS provider.

Without question, the last 20 months have been very challenging for all of us and still are - there have been days when we have run from one solution-seeking conversation to the next. Nothing of what was taken for granted two years ago is still set. Ghost games, spacing, personalisation.

Agility and digitalisation are nice marketing buzzwords that everyone likes to claim. We have tried to fill these terms with life and have developed a pragmatic and easy-to-implement solution over the last few months to carry out the required "3G check" at the entrance to the venue.

No question, we are all happy to finally hear fan chants and see (half-)full stands in the stadiums again. It almost feels natural again to accompany our football clubs on match day and we are no longer so irritated when our calendars fill up with local events and appointments.