19th March 2025

Today we talk to Saša Djordjević, Head of Department Operations at EVENTIM Sports, about the role of consulting at EVENTIM.Tixx.

Saša, around 180 customers currently use the EVENTIM.Tixx product platform. How does your team ensure that all customers feel well looked after?

That's a good question and of course not always easy to guarantee. However, our consulting team is very well positioned, with over 15 colleagues advising and supporting our partners. Our value proposition is clear - it is very important to us that every customer, whether Deggendorfer SC, BVB, the HURRICANE Festival or the LANXESS arena, has a dedicated contact person who knows exactly what their individual needs and challenges are. In fact, a few years ago we even started to form consulting duos for customer projects.

Does this mean that every customer can rely on 1:1 support?

Exactly. We are aware that the demands on ticketing, CRM and merchandising software are becoming increasingly complex due to the digitalization and networking of various services. Every customer is individual. Accordingly, support is also based on a 1:1 relationship. Of course, many things can be adopted and adapted from other customers, but the clubs and event organizers differ in the details.

In your opinion, what are the biggest advantages that an organizer has when he can fall back on the EVENTIM.Tixx Consulting Team?

On the one hand, our team is very experienced: We have colleagues who accompanied the beginnings of our “Tixx” product over 20 years ago and know every trick in the system. On the other hand, there are always new colleagues who bring in insights and ideas from other companies and thus bring a breath of fresh air into the team. We always share these experiences and ideas with our partners. 

In addition, the constant exchange of best practice and knowledge stands out - if a consulting colleague develops a great idea together with a partner and implements it, the example is shared within the consulting circle. In this way, we generate lots of great ideas together with our partners, from which the entire Tixx family can benefit.

Speaking of best practices - are there other areas in which partners can benefit from the Tixx network?

Definitely. First of all, the consultants' expertise helps all partners in their day-to-day collaboration. We also organize regular workshops where partners can meet, get to know each other and exchange ideas. 
As many of our partners rely on Tixx in the long term, real Tixx friendships have developed between clubs and event organizers over the years. So much so that two Bundesliga soccer clubs have developed an “away ticketing model” together with their consultant. This model is now used on a large scale by all Tixx soccer customers and also in other sports such as ice hockey and basketball.

With so many customers, isn't there a risk that individual customers and their needs will be overlooked?

That is not the case. We are a SaaS company and are continuously developing our software. We attach great importance to developing the things that offer the greatest added value for our customers. There are basically two ways in which we receive ideas for new and further developments: Either the ideas come from internal findings or our customers bring in topics that are important for their further development.

The decision to develop features and products is made by the Tixx team as a whole. After going live, the innovations are available to all partners as part of the Tixx product platform.

To come back to your question: I believe that our partners benefit from the large number of customers, as the mutual exchange and work on the further development of the product platform helps all partners.