The digitalisation platform

one platform – simply digital

Digital fan experiences are our business. We see ourselves and the EVENTIM.Tixx product platform as a digitalisation partner for sports clubs, associations, arenas and organisers from the sports and festival environment.

The core elements of our SaaS-based platform are ticketing, CRM and merchandising. In addition to the software, hardware products and a comprehensive marketing service package round off our portfolio.

Through our many years of experience in the market, we know both sides: the challenges of the organisers, but also the wishes of spectators and fans. That is why we bring our knowledge together to find solutions for all upcoming tasks and to support the digitalisation of our partners in the best possible way.

Everything for the fans of the BVB

Dortmund's Signal Iduna Park is known all over the world - and everywhere "the yellow wall" is a symbol of football passion, enthusiasm and fan joy. When almost 25,000 spectators in the south stand and cheer on their Borussia, it gives you goosebumps every time, both live in the stadium and in front of the television. Getting the available tickets smoothly to the many fans who regularly "rush" to the ticket online shop is not easy at all - and undoubtedly a real challenge.

Our software is designed precisely for these situations - with a cloud-based platform and a scaling IT system architecture that is available as a SaaS model. Last but not least, we offer the highest level of data and failure security through self-hosted servers.

Single and season tickets for Bundesliga matches, the DFB Cup and international matches are sold via the EVENTIM.Tixx product platform. In order to meet the large ticket demand and to ensure a fair allocation, BVB uses two further modules from the EVENTIM.Tixx product platform as a key driver: the fully integrated secondary market solution as well as the lottery tool, which is also integrated in the ticket online shop.

EVENTIM.Tixx - best practice ALBA Berlin

Professional - under the basket and digital

The basketball club ALBA BERLIN is one of the most successful in the country. The professional basketball players play their home games in the Mercedes-Benz Arena, regularly in front of 10,000 spectators. This makes ALBA Berlin the most visited basketball team in the whole of Europe!

So it is clear that these spectators have to be especially well looked after. Germany's largest basketball club has been relying on various solutions from the EVENTIM.Tixx product platform for 15 years. The professionalisation and digitalisation of the entire club is taking place step by step and is therefore not yet complete - this project is being worked on with great enthusiasm and goal orientation for the benefit of the customers. ALBA BERLIN is not only well positioned on the court and under the basket!

Ticketing

Merchandising

CRM & fan experiences

Interfaces & Integrations

EVENTIM.Tixx - best practice Hamburg European Open

Tennis at it‘s best: real-time data at historic site

Once you have been to the Rothenbaum, you will never forget it: this special atmosphere, also fed by history, shaped by the tournament successes of such tennis legends as Steffi Graf, Venus Williams, Michael Stich, Rafael Nadal or Roger Federer.

In recent years, the Hamburg European Open has reinvented itself: in 2019/20, the stadium was completely renovated at a cost of ten million euros, in 2021, the women returned after a 19-year absence, and in 2022, the tournament was held as a "combined event" for the first time since 1978.

In terms of ticketing, EVENTIM Sports and MatchMaker Sports maintain a close partnership. MatchMaker relies on various solutions of the EVENTIM.Tixx product platform: In addition to a ticket online shop for public tickets, vouchers and merchandising articles, MatchMaker Sports uses additional online shops for partners and sponsors in order to be able to respond to special needs in the best possible way - this includes the digitalisation of B2B ticketing.

The Tixx-CRM as well as the integrated campaign management Tixx-Campaign are used as well - the latter is especially important to keep all tennis enthusiasts up-to-date. The data from the campaign management is transmitted to the Tixx-CRM in real time, so that a complete view of the fan is provided at all times.

EVENTIM.Tixx - best practice Kölner Haie

Ice hockey in Germany's largest indoor arena

The Kölner Haie are a legendary club in German ice hockey: founded in 1972, the club has won eight championships. Up to 18,600 spectators cheer on the team at their home games in the multi-purpose hall LANXESS arena - to date, over eight million spectators have already been counted at home matches. Anyone who hasn't been there yet has missed out on a special experience!

The founding member of the German Ice Hockey League uses - in addition to high-performance ticket sales via the individualised online shop - also the customer service is provided by the team of EVENTIM.Tixx. Among other things, fans can resell their season tickets to other fans securely and fairly in the self-service area via the integrated secondary market solution. For those who want a very special setting, there is the option of purchasing premium tickets. These can also be booked via the ticket online shop.

secondary market

CRM & fan experiences

Interfaces & Integrations

Ticketing

The figures speak for themselves

over

years of experience

a network of more than

customers

annually over

mio. sold tickets

more than

merchandising onlineshops

EVENTIM.Tixx - reference customer voice Borussia Mönchengladbach

After the first pre-sales with you guys, we really rubbed our eyes. People praised us for the ticket sales on the social media channels.

Matthias Schulz, Head of Ticketing at Borussia Mönchengladbach

EVENTIM.Tixx - reference customer voice LANXESS arena

With Tixx-CRM, we have a fantastic overview of fan activities. On the one hand, every employee has all the data available and on the other hand, we can plan mailing campaigns in Tixx-Campaign thanks to our 360° perspective on the fan.

Stefan Löcher, Managing Director of the LANXESS arena

EVENTIM.Tixx - reference customer voice SC Magdeburg

Whether professional newsletters or matchday surveys - with Tixx-Campaign we have a personal and direct communication channel to our fans to provide them with all relevant information.

Online Marketing Manager at SC Magdeburg

EVENTIM.Tixx - reference customer voice FC St. Pauli

For me, our cooperation is the definition of partnership at eye level. Everyone contributes their strengths and the different perspectives always help us to find the best possible solution.

Björn Grote, Deputy Head of Ticketing at FC St. Pauli

EVENTIM.Tixx - reference customer voice Eisbären Berlin

We are very happy about the usage of EVENTIM.Access. We play our home games in two halls. Through the scanning app, we can also scan via smartphone and thus have additional scanners available at short notice. Our fans are able to come to the game as they are used to. The admission process works great at both locations, there are no long queues and we receive positive feedback.

Marten Schumacher, Senior Director Ticketing at Eisbären Berlin

EVENTIM.Tixx - reference customer voice SC Flensburg Handewitt

Through our successful partnership over 10 years, a great relationship of trust has developed. We can turn to our consultants at any time and know: Whether at the weekend or late at night - we always get a competent answer.

Imke Christiansen, Ticket Manager at SG Flensburg-Handewitt

EVENTIM.Tixx - reference customer voice ratiopharm ulm

In the ratiopharm ulm app, we bundle all our fan-relevant information and make it quickly accessible. At the same time, fans can buy tickets and scan them within the app. This is how we create a great fan experience on match day.

Martin Müller, Ticket manager at ratiopharm ulm

1. FC Köln

Borussia Mönchengladbach

Tixx.BLOG - Always up to date

09. March 2023

DIE RECKEN on the way to full capacity: recognising and exploiting potentials

Within the framework of club consulting, the key question is: How can we sell more tickets together? For this purpose, an individualised spectator and product analysis is carried out for each club. A data-based evaluation provides the basis for creative ideas.

13. February 2023

[Translate to Englisch:] SPOBIS Conference und EVENTIM.Tixx

New partnership: SPOBIS relies on EVENTIM.Tixx for ticket sales

Tickets for the SPOBIS Conference, Europe's most important and largest B2B event in the sports business, can be purchased from this year on via the SPOBIS ticket online shop provided by EVENTIM Sports. All tickets will be booked as digital tickets.

19. January 2023

[Translate to Englisch:] Fans 1. FC Köln

Digitalisation and an active fan scene - Digital tickets at 1. FC Köln

Since this season, 1. FC Köln, which has been a first mover in the area of mobile tickets since 2015, has been fully committed to digital season tickets. We are very pleased that Dominic Pütz, Team Leader Service & Ticketing, gives us exciting insights on this topic and tells us about the first months.