Fan centricity, turning customers into fans, is now considered by many event organisers to be one of the most important superior goals alongside sporting and economic success. We have developed our CRM in order to obtain a 360° view of existing customers and to provide them with individual offers and relevant information.
The CRM was developed with the aim of presenting relevant information in a clear and modern way. On the one hand, data-based, target group-specific segmentation for individual fan communication is made possible. On the other hand, reminders and notes can be stored directly in the customer record to ensure that all employees have a 360° view of the fan at all times.
The Tixx-CRM serves as a data hub for all information from ticketing, merchandising, membership management, food & beverage orders and access control. The modern Tixx-Connect technology ensures in the background that all information is available in real time across all systems.
Important: Data sovereignty remains with the clubs and organisers at all times.
Tixx-Members, the cloud-based, fully digitalised membership software of our partner campai, is also deeply integrated into the CRM. It enables the special treatment of members, who can be contacted in a targeted manner. For example, they can be granted an exclusive discount or a right of first purchase in the ticket or merchandising online shop.
Tixx-Campaign, the campaign management of our partner CleverReach, offers a wide range of possibilities with regard to regular newsletters or event-related mailings. It is seamlessly integrated into the CRM system. Even cross- and upsellings as well as automated email campaigns are possible with its help.
The Tixx-FanPortal serves as a direct point of contact for all activities related to the organisation. This includes, for example, the overview of ticket and merchandising orders or the possibility to modify personal data.
The organisation, in turn, can use the platform to promote sponsors, products, tickets or memberships - each individually tailored to individual fan groups.