Whether it's a fan scarf or a flocked jersey, a coffee cup in the club colours or a ball with signatures: Merchandising is a very important factor today - for the fan and for the club.
The functionality of the online shop is correspondingly important. Our e-commerce online shop is performance-optimised even in load scenarios, i.e. it has fast response times. In addition, it can be adapted to the respective corporate design and is designed on the most modern technological Magento 2 open source basis. In order to achieve the best possible customer experience, the fan shop is also designed with the same look and feel as the ticket online shop - including the same customer login.
In the merchandising online shop, every customer gets their money's worth - from the occasional buyer to the hardcore fan. The Magento 2 shop offers all the functionalities of a state-of-the-art online shop, plus features that have been specially developed for the fanshop. Every fan can put together his or her individual jersey or product with the so-called product or jersey configurator. In addition to various marketing-specific options, an intelligent search function and the search engine optimisation tool are also helpful.
In addition, the voucher interface, which connects ticketing with merchandising, makes it possible to purchase and redeem vouchers across all shops. A simpler handling is hardly possible. All this is mobile optimised, according to the guiding principle mobile first.
A standard API provides a direct link to merchandise management systems to manage products, stock and orders. At the same time, the modern backend offers clear and simple administration.
The Tixx-Connect technology ensures the permanent exchange of customer data between the merchandising and ticket online shop.