TIXX-CRM - FAN-SCORE-CARD

The new “Fan Score Card” module can be activated by your consultant.
The Score Card can include up to five criteria, depending on whether you use Tixx merchandising or not. The criteria are:

  • Frequency of merchandising purchases in period X
  • Revenue of merchandising purchases in period X
  • Frequency of ticketing purchases in period X
  • Revenue of ticketing purchases in period X
  • General activity in period X
  • Period X is to be specified in months (in the example on the right, it is 12 months)
     

Therefore, you should first consider over which period the purchasing activities of your fans should be measured.
Once all default settings have been made, one or more ★ are assigned to those customers who meet one or more of the above-mentioned criteria individually defined by you. A customer who has therefore made purchases both in the ticket shop and in the merchandising shop can receive up to five ★. If a customer has two ★, this means that they meet two of the five categories including the previously defined criteria. During the initial setup and also when adjusting one or more criteria, the changes are visible the next day, as the calculation of the fan score takes place daily at 4 a.m.
 

What does the Fan Score Card bring you in your daily work?

1.   The ★ display is placed directly on the customer record. If a customer contacts you, you can immediately see whether this customer is a particularly valuable customer or not.
 

2. As soon as the customer has a ★, an attribute is automatically stored on the customer record, e.g. ★ Activity or ★ Ticket-Revenue. Like all attributes, the attributes generated by the Fan Score Card are also passed on to Tixx-Campaign. This means that you can use the Fan Score Card to create segments in CleverReach and target these customers specifically.