TIXX-BACKOFFICE & TIXX-CRM - CUSTOMER POOLS AND ATTRIBUTES

Although customer pools (Tixx-Backoffice) and attributes (Tixx-CRM) are different terms, they represent the same use case. Both bundle a selection of customers into a group. For example, members, employees or season ticket holders can be combined into a customer group. Various rights can be assigned to these customer groups - from pre-sale rights and discounts to the ability to buy more tickets than others. 

There are various options for assigning customers to customer pools or attributes. The first step is to create customer pools in the Tixx-Backoffice and attributes in the Tixx-CRM. 

 

Creation of customer pools and attributes

The customer pool system is explained in this manual (company pool, customer pool and games pool).

The attribute creation in Tixx-CRM works as follows: 

  1. Click on attributes

  2. Click on the + icon (top right)

  3. Give the attribute a descriptive name

  4. Optionally, a colour can be defined

If the attribute is to be synchronised with a Tixx customer pool, ‘activated’ must be selected in the dropdown under ‘Synchronise with Tixx customer pool?’. The customer pool ID from Tixx can then be stored. You can find the customer pool ID in the customer pool table (first column ‘ID’). 

 

Bidirectional transmission of information

As soon as synchronisation is activated, all changes are taken into account bidirectionally. In concrete terms, this means:

  • If all customers of a game are added to a customer pool via the customer data area in the Tixx-Backoffice, these customers automatically have the corresponding attribute in the Tixx-CRM.
  • If a customer list is uploaded via the super admin tool for assignment to a customer pool, these customers automatically have the corresponding attribute in the Tixx-CRM.
  • If a customer is manually added to a customer pool via the Tixx-Backoffice, this customer automatically has the corresponding attribute in the Tixx-CRM.
  • If a customer is assigned an attribute in the customer profile of the Tixx-CRM, the customer is automatically in the customer pool of the Tixx-Backoffice.
  • If a customer list is added to an attribute via an import in the Tixx-CRM, these customers are automatically added to the customer pool of the Tixx-Backoffice.

 

Utilisation of the customer pools in the Tixx-Backoffice:

  • A customer pool can be selected for a different advance booking start date. All customers in this pool have a right of first refusal for the corresponding event. 
  • A customer pool can be assigned discounts. All customers in this pool see different discounts than customers who are not in the customer pool.
  • Quantity quotas can be maintained per customer pool. This means that customers in a pool can buy a different number of tickets than customers who are not assigned to the customer pool. 

 

Use of the attributes in Tixx-CRM:

  • All attributes of a customer are displayed in the customer profile. This allows employees to recognise at a glance which attributes a customer has. 
  • The attributes are transferred to Tixx-Campaign (CleverReach) as ‘tags’. This allows you to create segmentations based on attributes.